Saying goodbye.

I’ve run a PR/marketing business on the side since I was young.

At the age of 15 I started officially doing jobs for people – a logo design here, some web design there… SEO projects here, press releases here. Promotional posters, advertising buying, analytics, social media management…

It grew and grew. I had official clients I billed on a monthly basis. I got placements in some amazing media outlets. I learned a lot about marketing analytics, got a job in public relations, and even got accepted into the best Integrated Marketing Communications program in the nation (Northwestern University’s Medill School of Journalism and Media).

But now… I think it’s the right time to lay it to rest.

You could call it a childhood dream, in the same way that tons of students grow up playing violin competitively or dancing competitively, and then give it up in college. Having done a small tour of the PR/marketing world and continuing to do it on a freelancing basis, I’m finally coming to terms that it’s not for me.

Do I still admire the work of PR, marketing, and ad agencies? Absolutely. But there are many goals in my life that are simply not compatible. For example: I really want to re-enter the finance world as a financial advisor. At the same time, I wanted to run a PR/marketing agency. And run a coaching business. And a dance academy.

There are only so many hours in a day. And ultimately I need to decide what is important to me and what’s not.

So I offer a big thank you to the PR/marketing industry. The world that nurtured my love for business development, gave me a platform to stand on, threw me into the shark-infested waters of the adult world way well before my time, and gave me tough love to figure out things on my own.

Now it’s on to bigger and better things.


  1. says

    Hi, Vivian (mind if I call you Viv?) Well, I’m glad you’ve quit and going to greener pastures. I’ve always wanted to be in the PR business (people excited me) but my parents want me to be a nurse (well, there’s still plenty of people there). I hope you do as Geraldine did, go after your passion, that is. There’s nothing that can compare to doing what you love. I wish you the best!

    • Vivian says

      Viv is absolutely alright (although most call me V!) I think the PR industry is great in its own way, and it can definitely be a rewarding choice for those who are truly excited by the lifestyle. I’m a people person in some ways (extrovert), but I’m also much more of a strategizer/teacher as opposed to a doer (you won’t be “strategizing” in the PR industry until you’re well up the ranks to Account Manager or Director). Especially given my college education (highly quantitative), although I knew I could be successful in PR, I don’t think it showcases the best of my qualities. I once knew a girl who pursued law because her parents made her (well, that or a doctor)… and she was a damn fine lawyer! Made partner at a young age, won a ton of cases, got excellent raises. But she was miserable :/ There really needs to be a tradeoff between what you’re good at, what pays the bills, and what you love. I’m slowly trying to figure it all out myself.

      Best of luck with your own journey! And let me know if you ever need tips, pointers, or networking in the PR industry. I can definitely connect you to some people all over the world :)

  2. says

    Sometimes we have to move on from things that just don’t suit us anymore. The main thing is that you have been able to learn so much and really grow and develop, and through that, you have also gained many skills that are going to help you in the new avenues you take. :D

    I hope that everything works out for you. :)

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