I’ve run a PR/marketing business on the side since I was young.
At the age of 15 I started officially doing jobs for people – a logo design here, some web design there… SEO projects here, press releases here. Promotional posters, advertising buying, analytics, social media management…
It grew and grew. I had official clients I billed on a monthly basis. I got placements in some amazing media outlets. I learned a lot about marketing analytics, got a job in public relations, and even got accepted into the best Integrated Marketing Communications program in the nation (Northwestern University’s Medill School of Journalism and Media).
But now… I think it’s the right time to lay it to rest.
You could call it a childhood dream, in the same way that tons of students grow up playing violin competitively or dancing competitively, and then give it up in college. Having done a small tour of the PR/marketing world and continuing to do it on a freelancing basis, I’m finally coming to terms that it’s not for me.
Do I still admire the work of PR, marketing, and ad agencies? Absolutely. But there are many goals in my life that are simply not compatible. For example: I really want to re-enter the finance world as a financial advisor. At the same time, I wanted to run a PR/marketing agency. And run a coaching business. And a dance academy.
There are only so many hours in a day. And ultimately I need to decide what is important to me and what’s not.
So I offer a big thank you to the PR/marketing industry. The world that nurtured my love for business development, gave me a platform to stand on, threw me into the shark-infested waters of the adult world way well before my time, and gave me tough love to figure out things on my own.
Now it’s on to bigger and better things.